You have a brand new toy that you think could transform the marketplace if you were smart about how you marketed it. However, you aren't sure how to get its name to the children who would be interested. Television or cable marketing is still one of the best ways to manage this situation.
Cable Advertising Still Works
If you're trying to market toys to children and you think that only online advertising is effective, think again. Though the internet has become a very popular form of entertainment, even for very young children, a study found that a growing number spend at least 32 hours of the week in front of a television every week. That is a little over four hours every day, typically just after a child gets home from school. During this period, they are likely to binge-watch television for extended periods while their parents prepare them food, settle down after work, and try to relax after a long day and enjoy their children. And remember, these numbers are just the averages. Many children will watch television even longer and, in the same study, it was found that 51 percent of households had their TV on "most of the time" during the day. As a result, you need to know how to focus your advertisement on children.
How to Target Your Advertisements
Targeting television ads requires you to know when your audience is watching television and how they will respond to ads. Your audience of children is typically home after about four o'clock and likely watches television to at least 8 or 10 p.m. A good toy ad should also showcase your toy in the best possible play scenario to make children interested. And make sure to utilize technology to spread your ad even further. For example, a smart television – i.e., one that tracks search results and those of children – is quickly becoming a popular option for many homes. You can use these search results to fine-tune your advertising and point them at children who may be interested in your toy. Just as importantly, you need to tweak your ads even for people who don't have these types of televisions, as they'll make up most of the population.
If you need help learning how to target your television advertisements to children, you should contact a professional marketing agency right away. These professionals will give you the insight that you need to make your toy more successful and improve your overall chances of success. Contact a targeted TV advertising company for more information.